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Placekey, the new standard identifier for physical locations embraced by the world’s largest organizations, is now available for Snowflake


Placekey, the universal standard identifier for physical places launched in October 2020 with the backing of over 500 organizations, has announced an integration with Snowflake, the Data Cloud company, with the launch of its Snowflake External Function as part of a larger goal to make Placekey’s identifier available to a wider audience.

With this new integration, Snowflake clients can now leverage Placekey’s free and open physical places identification standard. Through the Snowflake External Function, the Placekey API will be accessible to Snowflake users without ever needing to leave  Snowflake’s platform.

This new addition to the growing list of Placekey third-party integrations will help organizations derive insights by joining location-related datasets easily while solving problems like address matching, POI normalization, deduplication, and entity resolution. This extension allows easy access to Placekeys by using database queries to interact with location data in Snowflake’s Data Cloud – the global data network that enables organizations to easily unify, integrate, analyze, and share data from Snowflake’s platform. Placekey’s universality means it finds use cases for data providers, state and local governments, academics, and commercial entities alike.

Infutor, a leader in customer identity management that recently used the Snowflake External Function in a trial, described its ability to match valuable business data without sharing any personally identifiable information. Infutor’s Vice President of Strategic Partnerships, Zora Senat, said, “From a business perspective, we see a lot of value in the free Placekey service. It’s normalizing what are typically varying formats of address data into a single unique identifier and allowing brands to transact on it with enrichment providers like [us].”

Since its launch, Placekey has seen widespread adoption, with state and local governments, and commercial organizations like Experian and TripAdvisor, all pledging to adopt Placekeys in their data sets. Since that time, Placekey has generated a 7,000-plus-member online Slack community that has used Placekeys as part of research related to the detection and prevention of COVID-19 transmission.

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