It looks like Snapchat’s parent company Snap quietly acquired crowdsourced mapping startup StreetCred sometime around Q4 last year. Since October 2020, StreetCred’s Founder and CEO Randy Meech, and Co-Founder and CTO Diana Shkolnikov have been working with the Maps team at Snap. While Randy has joined Snap as Director of Engineering – Maps, Diana serves as a Senior Engineering Manager – Maps.
However, the news of StreetCred’s takeover gained traction only this week when TechCrunch reported it, detailing that the existing StreetCred platform will be shut down as part of the deal.
Sure enough, there has been no update on Streetcred’s website or any activity on the company’s social media platforms after August 2020. But considering that governments world over had imposed movement restrictions as early as March 2020 to combat the spread of the novel coronavirus, COVID-19, StreetCred’s existing business model was anyway under stress.
StreetCred, with its $1 million seed funding, has been on a mission to create a decentralized database of places that people care about. The geospatial startup has been rewarding common citizens with Bitcoin incentives for mapping points of interest (POI) such as businesses, museums, bars, etc.
The need for accurate and up-to-date POI data is now more important than ever since COVID-19-related economic shutdowns have shuttered local businesses by droves. StreetCred also launched a tool in April 2020 to allow contributors to update COVID-19-related business changes in real-time.
The New York City-based geo startup’s last public mapping contest was held in Indonesia, where only partial lockdowns were implemented by the regional governments. Between March and June 2020, participants added more than 60,000 places to the maps of the country’s largest metropolitan cities – Jakarta, Bandung, and Surabaya.
How will StreetCred contribute to Snap?
Both Randy and Diana join the Maps team at Snap armed with years of mapping experience. Before StreetCred, the duo was spearheading Samsung-sponsored open-source mapping platform Mapzen, which is now a part of the Urban Computing Foundation.
Snap has never shied away from the fact that geography plays a central role in building an interconnected social networking platform. Snap CEO Evan Spiegel has even admitted that there is a huge opportunity is in personalizing the Map and making it reflect the world the way the Snapchat users see it.
In June 2020, Snap introduced a new feature called ‘Places’ to Snapchat. The Place profile of any business includes Snaps from the location, the address, hours of operation, and reviews from TripAdvisor and Foursquare. This is an area where the StreetCred team can be expected to make a significant contribution.
That said, Snap Map is also expected to evolve continually and incorporate even more geography-centric augmented reality features. This is why Randy and Diana are now looking for more geospatial geeks to join their team at Snap. Though no formal job profiles have been shared as of now, Randy says they’re hiring for all ‘mappy’ roles and interested candidates can reach out to the duo directly through Twitter or LinkedIn.