dataPlor, one of the leading providers of emerging market business, location and point-of-interest (POI) data has announced the availability of its licensable datasets across Southeast Asia, Europe, the Middle East and Africa.
dataPlor’s international datasets will exceed 12 million verified records across LATAM, APAC and EMEA. The offering expands dataPlor’s regional coverage to include millions of new verified data records across Indonesia, Vietnam, Thailand, Philippines, Malaysia, Poland, Greece, Portugal, and South Africa.
Geoffrey Michener, CEO, dataPlor, said, “POI and small business location datasets in global markets are notoriously inaccurate, incomplete, and unverified. Yet this data powers everyday consumer experiences, such as search, mapping, and consumer focused delivery apps. Global enterprises also rely on accurate data to grow their revenue and support B2B sales and marketing efforts.”
Michener noted how demand is surging for multi-country, regional datasets as companies seek to capitalize on global market economies, growing consumer classes, and widely-available broadband and mobile technology. Notably, by 2025, the geospatial data market is expected to surpass $90 billion.
“At dataPlor, we partner with some of the largest organizations in the world across multiple industries to deliver our LATAM data. Feedback from our enterprise partners has highlighted the business value of multi-country, pan-regional datasets. This allows us to develop land-and-expand product and service models, while helping our customers grow through the complexities of emerging markets” shared Michener.
As dataPlor expands the breadth and depth of its dataset offerings, new enterprise use cases emerge. The company sees strong demand from a variety of organizations, from insurance and financial enterprises to ecommerce, mapping, and geospatial companies.
“We’ve heard from clients for years that they need much better small business data in Eastern Europe and Africa” shares Adam Smith, Chief Operating Officer for dataPlor. “We’re excited to launch these new, underserved markets and fill this gap.”